Asics clothing, shoes and sneakers for men and women
Asics is a Japanese brand specialized in sports equipment. It was created in 1949 by a young shoemaker, Kihachiro Onitsuka, who, after observing the movements of basketball players, decided to manufacture and market shoes for sportsmen. Initially, he designed the Tiger model, which became a success in 1951 when it was worn by the winner of the Boston marathon. A few years later, the Asics basketball shoe was born. Today, the Asics brand is best known for its running shoes. In 2007, after the death of Kihachiro Onitsuka, former athlete Motoi Oyama took over the company. The company was sold to the Swedish company Haglöfs in 2010.